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ACCOUNT MANAGEMENT: Doritos

In the spring of 2016, a team of 6 students and I were tasked with the challenge of coming up with an original advertising campaign for Doritos. After many brainstorming sessions, we came up with the “No Empty Promises” campaign. For this project, I was selected to serve as the account manager, overseeing all aspects of the campaign, ensuring that all work was completed on time and serving as the liaison between the client (our professor) and the team. 

At the end of the semester, we presented our campaign to a multitude of professors, faculty members and students within the Gaylord College of Journalism and Mass Communication at the University of Oklahoma. Our team placed second out of 15 teams. 

Click on the image above to view the full campaign book.